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Direct Mail Packages, Self-Mailers, Space Ads and Brochures
*For all of the samples in this portfolio, Bob Cargill was the copywriter.
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"Get a Jump on Life"
Direct Mail Lead Generation Package
Agency: CPS Direct
Client: BankBoston
Mailed to college seniors about to graduate, asking them to give us their new address in return for a chance to win a free mountain bike.
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"Your life. Your world. Your newspaper."
Order Generation Double Postcard
Agency: Cargill Creative
Client: Christian Science Monitor
A classic double postcard utilizing a soft offer (10 free issues) to persuade prospects to try the publication and, ultimately, subscribe to it.
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"Thin is In"
Lead Generation Self-Mailer
Agency: CPS Direct
Client: Citrix Systems
An innovative self-mailer giving prospects the "skinny" on thin-client/server computing and the opportunity to get a free CD-ROM and White Paper. NEDMA Award-Winner
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"Adding Juice"
Lead Generation Self-Mailer
Agency: CPS Direct
Client: Citrix Systems
A sharp, sophisticated self-mailer featuring a series of case studies and a powerful, free offer to promote the client's thin-client/server computing technology.
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"Peace of Mind, Just in Case"
Lead Generation Self-Mailer
Agency: CPS Direct
Client: Electric Insurance Company
This piece used case studies in order to convince our audience that Personal Excess Liability insurance was for them. "Even if you're not hurt in an accident, the financial loss can be painful," we told them.
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"You never know when life is going to throw you a curve."
Lead Generation Postcard
Agency: CPS Direct
Client: Electric Insurance Company
This piece uses baseball as a metaphor for life, promoting Personal Excess Liability insurance to those who might otherwise think they don't need it.
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"Great Quotes"
Lead Generation Postcard Series
Agency: CPS Direct
Client: Electric Insurance Company
The concept behind this series of postcards was to feature one great quote on the front of each piece, then another great quote--on an auto insurance policy--on the back.
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"Keep Up with the Stars"
Order Generation Double Postcard
Agency: Cargill Creative
Client: International Figure Skating Magazine
A slick, colorful double postcard (a format frequently used by magazines), inviting prospects to send for a free trial issue.
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"When we say education, we mean business."
Brochure
Agency: Cargill Creative
Client: Framingham Partners in Education
Thanks to this brochure, our client was able to make a stronger case to its constituency, convincing more businesses than ever to become involved in public education.
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"Secrets of Video GamePros Revealed"
Direct Mail Order Generation Package
Agency: Cargill Creative
Client: GamePro Magazine
A very loud, aggressive direct mail package, mailed to a young adult audience, including a free tip sheet and an offer to sample a free issue of the magazine before committing to a subscription.
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"Hold on for dear life."
Space Ad
Agency: Cargill Creative
Client: Massachusetts Adoption Resource Exchange
A pro bono project, this ad helped this non-profit agency find more good homes for children waiting to be adopted.
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"RSVP Lickety-Split"
Invitation
Agency: Sullivan Creative
Client: New England Direct Marketing Association
A fun, irreverent direct mail invitation for NEDMA 50th anniversary party at the House of Blues in Cambridge.
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"Play Ball with Progress"
Direct Mail Lead Generation Package
Agency: Cargill Creative
Client: Progress Software
Mailed to those who had recently expressed in the client's products, offering them their choice of free gifts in return for completing a questionnaire.
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"Opening Doors to New Opportunities"
Direct Mail Lead Generation Package
Agency: Cargill Creative
Client: Progress Software
An elegant direct mail piece featuring a series of powerful case studies that demonstrate how PROGRESS-based applications can power all types of businesses.
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"Things that make you go hmmm..."
Direct Mail Order Generation Package
Agency: Cargill Creative
Client: Science News
This package was written and designed to increase the circulation of the magazine and that it did, pulling in tens of thousands of new subscribers over the course of several years NEDMA Award-Winner
Axel Andersson Grand Control Award-Winner
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"Backyard Summer Games"
Space Ad
Agency: Chili Pepper
Client: Kid-e-Sport.com
A direct response space ad promoting the Backyard Summer Games, an excellent way for parents to teach children about sportsmanship and competition while having fun at the same time.
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"The Little Hero Award"
Direct Mail Donor Renewal Package
L.W. Robbins Associates
Client: American Liver Foundation
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"When you give, you get twice as much back!"
Direct Mail Donor Renewal Series
Agency: L.W. Robbins Associates
Client: American Liver Foundation
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