Bob Cargill is an enthusiastic, entrepreneurial copywriter, creative director and communications strategist. His forte is helping to develop new business and raise funds for both commercial and nonprofit clients through seamlessly coordinated creative team efforts. But he also enjoys his role as an industry “commentator,” writing and speaking—whenever and wherever the opportunity presents itself—about direct marketing and advertising trends, developments, topics and issues.

Bob’s blog, A New Marketing Commentator (which he began writing in February of 2004), was the first blog ever to be honored with an award — a Gold — from the New England Direct Marketing Association (NEDMA) at its 25th Annual Awards for Creative Excellence on April 6, 2006.

With more than 20 years of experience as a marketing communications professional, Bob has written and/or managed the creative development of projects that have been honored with dozens of awards for creativity and results, including Best of Show and a Silver award for Best Copywriting from the New England Direct Marketing Association, plus the Axel Andersson Award for direct mail excellence from the publication, Inside Direct Mail.

During the course of his career, Bob has held key creative positions at a number of leading organizations, including Yellowfin Direct Marketing, L.W. Robbins Associates, Sullivan Creative, CPS Direct, Warner Bros. Publications and RCA Direct Marketing. He also owned and operated his own agency, Cargill Creative, for seven years in the 1990s.

Bob is a frequent speaker at seminars, schools and industry events—and has been quoted or published on the subjects of direct marketing, copywriting and blogging in numerous publications, including The New York Times, DIRECT Magazine, The ClickZ Network, The DMA Bottom Line, The Boston Business Journal, The Providence Journal, the MetroWest Daily News, The Sudbury Town Crier, DM NEWS and NEDMA NEWS.

Bob is a Past President of the New England Direct Marketing Association (’99–’00), a Past President of two Toastmasters clubs and a graduate of the MetroWest Leadership Academy. He received a Bachelor of Arts degree, cum laude, from the University of Massachusetts/Amherst and a Master of Science degree from Brooklyn College in New York. He has run 11 marathons (five for charity) and several hundred road races, including the Mount Washington Road Race, a seven-mile run up the tallest peak in New England, three times. Bob resides with his wife and children in Sudbury, MA.