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Skill Set
Copywriting
Creative Direction
Team Leadership
Public Speaking
Blogging
Direct Marketing
Advertising
Public Relations
Editorializing
Career Highlights
Founder and author of A Fine Kettle of Fish, a 30,000-word blog on direct marketing, advertising and fundraising which has been cited dozens of times in both print publications (e.g., The New York Times, DM NEWS, etc.) and online (e.g., The DMA Bottom Line, PR Thoughts, Digital Bulletin, etc.). Managed a department of nine full-time creative professionals (plus a team of freelancers, independent contractors and interns), who were responsible for the development of several hundred direct mail fundraising packages annually for an agency that was honored at the 2004 and 2003 NEDMA Awards for Creative Excellence with a total of 26 awards, including Best of Show in 2003.
Wrote, directed or oversaw the creative development of projects that have been honored with dozens of awards for creative excellence and outstanding results, including Best of Show from the New England Direct Marketing Association and the coveted Axel Andersson Award for direct mail excellence from the publication, Inside Direct Mail.
Planned, developed and managed the launch and execution of a dot-com company's email marketing program, including four different electronic newsletters mailing to an audience of approximately 40,000 customers, prospects and business partners.
Founded and ran own advertising agency for seven years (successfully completing over 500 different projects), taking complete responsibility for new business development, public relations, copywriting, creative direction and the management of all outside creative resources.
Quoted or published on the subjects of direct marketing, copywriting and blogging in numerous publications, including The New York Times, Direct Magazine, The ClickZ Network, The DMA Bottom Line, DM News, The Boston Globe, the Providence Journal, the Boston Business Journal, Writing That Works and the MetroWest Daily News.
Led dozens of seminars and spoke countless times on copywriting, creative direction and direct marketing before anywhere from 30 -- 300 people at industry-related events throughout the country as well as for private clients.
Served on the Executive Committee (President, '99 -- '00) of the New England Direct Marketing Association for four years and as President of two Toastmasters International clubs.
Employment Progression
Senior Copywriter, VistaPrint, Lexington, MA 6/06 -- Present Creative Director/VP, Newport Creative Communications, Duxbury, MA 5/05 -- 2/06 Senior Creative Director, Yellowfin Direct Marketing, Boston, MA 2/04 -- 5/05 Senior Creative Director, L.W. Robbins Associates, Holliston, MA 7/01 -- 2/04 Director of Creative Services, Digital Goods, Maynard, MA 11/00 -- 5/01 Director of Creative Services, Digital Goods, Maynard, MA 11/00 -- 5/01 Associate Creative Director, Chili Pepper (Owned by Digital Goods) 6/00 -- 11/00 Creative Director, Whole Brain Communications, Watertown, MA 11/99 -- 6/00
Creative Director, Sullivan Creative, Newton, MA 3/99 -- 11/99 Associate Creative Director, CPS Direct, Woburn, MA 11/97 -- 3/99 Creative Director/President, Cargill Creative, Framingham, MA 6/90 -- 11/97 Copy Director, Jordan-Savage Direct, Natick, MA 1/88 -- 6/90 Senior Copywriter, L.W. Robbins Associates, Franklin, MA 6/86 -- 1/88 Senior Copywriter, Meredith Corporation, Des Moines, IA 1985 -- 1986 Advertising Manager, Warner Bros. Publications, Secaucus, NJ 1984 -- 1985 Copywriter, RCA Direct Marketing, New York, NY 1983 -- 1984 Education
1983, February, M.S. in Television, Brooklyn College, NY 1981, B.A. Cum Laude, Communications Studies and English, University of Massachusetts at Amherst, MA 1976, September -- 1977, December, Bates College, Lewiston, ME
Memberships
Leadership MetroWest Alumni Association (Graduate, '92)
New England Direct Marketing Association (Past President, '99 -- '00)
References, Portfolio, Speaking History and Awards List Furnished Upon Request
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